.2024 has been an unpredictable year for adtech funding.U.S.-focused adtech startups, as soon as familiarized to snagging billions in venture capital each year, have actually increased almost $360 million up until now this year, placing it on track to be the industryu00e2 $ s slowest year in over a years, per Crunchbase information. That downturn results from market concentration, heightened regulative stress, as well as economical uncertainties.ADWEEK spoke with 5 VCs that remain to buy adtech business, even with these problems, concerning what they are searching for as well as what they prevent. Maybe unsurprisingly, these real estate investors are actually targeting options in privacy-focused modern technologies and also industry-specific places like connected television.